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This grant will support the creation of a branding campaign aimed at boosting tourism in Vratsa by highlighting the region’s wealth of natural resources, cultural activities, and amenities. The goal of the project is to change Vratsa’s negative image as the EU’s poorest region and promote the city and its environs as an attractive tourist destination. Project-related activities will help hotels, restaurants, and other businesses increase Vratsa’s tourism revenue. The sustainable growth of the number of tourists to Vratsa will provide a significant boost to the local economy and create opportunities for tourism-related entrepreneurship.
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